Search engine marketing (SEM) and metasearch marketing are becoming more important for properties to use in order to compete against other hotels and OTAs for increased website traffic and revenue.
3 event trends every hotelier should know
After two years, numerous lockdowns, and countless pandemic protocols, in-person meetings and events finally seem as though they’re back to business – albeit with a new set of realities.
What is servitization?
Its origins go back to 1988, Sandra Vandermerwe and Juan Rada presented what they termed the “servitization of business”, explaining how more and more corporations were adding value to their core corporate offerings through services.
What is the experience economy?
You may have heard the term “experience economy” before, but what does it actually mean?
Sense of ‘professionalism’ linked to unethical behavior
Employees or managers who view themselves as professional are more vulnerable to unethical behavior such as conflicts of interest, a new Cornell study finds.
Spending more to become the most cost-efficient hotel operator
The savviest hotel operators know what combination of costs will deliver the greatest bang for the buck.
5 staffing issues that point to problems in your hotel’s onboarding process
Hotel staff is among the least engaged staff members in any industry, it also doesn’t help that hotel staff aren’t trained appropriately because managers expect new hires to leave shortly after.
Economy properties as guestroom vending machines
Vending machines replace the need for a cashier or any other form of staffing besides restocking and maintenance. Can hotels be the same?
How to be successful on Instagram as a restaurant owner
Instagram is an increasingly popular social network and an excellent communication channel with an emphasis on visual sharing. Here are some tips on how to get started as a restaurant owner and make the app work for you.
Hotelier’s quick guide to Expedia’s Search and Sort Factors update
Researching hotels on OTA review sites is often the first step in a traveler’s guest journey, which in turn makes those listings an important aspect of most hotels’ marketing strategy.
