It’s not about how much money comes in but how much we keep. To move away from solely focusing on total revenue and prioritizing profitability requires careful analysis, strategic decision-making and aligning efforts across your team.
Hotel marketing on Threads – what you need to know
Only launched on 5 July 2023 by Meta, Threads is already becoming a buzzword for marketers. Will it serve your hotel’s marketing needs?
Are existing structures holding talent back?
There is a growing call for better support in the development of young talent. We just need new frameworks to provide the way forward.
The power of transformative culinary experiences at hotels
Hotels must shift their F&B programming in stride with dietary cultural changes and there are specific ways within this food-as-medicine trend to activate new revenue streams and greatly enhance loyalty.
Why preparing for a cookieless future can increase direct bookings now
While hoteliers face a number of challenges, combining the power of first-party data and always-on campaigns can empowern you to deliver personalised experiences that inspire booking any time of year.
How to create a trusted hospitality employer brand
In this industry where competition for skilled employees is fierce, it’s becoming more important for employers to demonstrate to candidates that they are a place where people want to work.
Learning from challenges: How to reinvigorate your hotel culture
By focusing on clear priorities, intense alignment, high-performance employees, and innovation, we can build a culture that is committed to excellence.
The Mille Club: Details, details, details
Luxury hotels should never aim to be ‘just like home’ but must always strive to be ‘better than home’, which requires an ever-vigilant eye on the current aspirational trends.
Revenue management can sell a 3-star hotel room for 1000 euros a night: here’s how
There’s no limit to the rack rate if the demand is there. Revenue managers use data to predict market rates, not feelings.
Tactics hotel brands should employ to expand and increase portfolio value
Here is a playbook for securing management contracts and expanding your brand.
