Insights

Key areas to watch for revenue management in 2015

Marketing, sales and revenue management will have to mine for opportunities where they can market to current and potential guests effectively, and where they can truly meet the needs of their guests – all while monitoring a constantly shifting landscape of consumer behaviour and booking channel preferences.

Revenue Management
Insights

The fight against the OTAs starts at check In

Taking the time to develop and maintain guest relationships is the best tool any hotelier has against the OTAs. If handled successfully, the commissions paid to the OTAs can be a one time customer acquisition fee and the hotel now owns the relationship and any future reservations from that guest.

Check in
Insights

Driving hotel call center conversions

While it may seem counterintuitive, the rapid rise of mobile in travel planning has only increased the potential for voice channel conversions, with click-to-call capabilities driving voice bookings.

Insights

To tie one on or knot

Call me old-fashioned, but my feeling is that the General Manager should always wear a tie, as should everyone else with seniority or in a line staff position that deals directly with guests.

Neck tie
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