Managing a profitable hotel is akin to a theatrical production. The hotel staff serve as stagehands and performers while the guests are the audience. Every successful stage production requires cooperation among everyone involved.
Boosting Event Venue Bookings with Integrated Marketing Campaign
An event venue connected to a hotel in New York City struggled to capture market share.
Five ways hotels can use a CDP to understand their guests
Are you trying to get a more comprehensive view of your guests only to discover that your guest data is disorganised and stored in different systems?
How to use ChatGPT to create hotel guest journeys and save time
Imagine this, a couple books a weekend stay, and instead of a generic confirmation from the hotel, they receive a tip about a hidden sunset spot or a breakfast-in-bed option.
Types of AI as the glue for the hotel wellness guest and staff end user journey
AI represents a myriad of tools that can be deployed iteratively to attain operational improvements to all stages of the guest journey, from better merchandising of experiences at the booking or prearrival phases through to onsite facility management and post-stay loyalty.
6 social media trends hoteliers must leverage in 2025
The digital landscape is evolving rapidly, and hoteliers who stay ahead of these trends will see higher engagement, increased brand awareness, and ultimately, more direct bookings.
What does it mean to have your balance sheet reconciled?
Having a clean and completely reconciled balance sheet is mission critical and just because you’re not an accountant does not mean you can’t stay on top of this.
Key operational strategies to foster long-term guest relationships
Through careful consideration of guest expectations, purposeful staff training, and smart technology integration, hotels can build genuine connections that turn first-time visitors into lifelong guests.
A shining example of regenerative tourism with the Babylonstoren
Here is an in-depth look at the inner workings of a luxury hotel property that represents the pinnacle of regenerative tourism – Babylonstoren, a rural resort located near Paarl, South Africa within the Cape Winelands vinicultural region.
Beyond the charts: how K-Pop drives tourism
Music can play a critical role in creating meaningful relationships and social bonds among music fans regardless of socio-cultural, religious, and political differences.
