Optimal resort revenue management requires organizations to look beyond the guestroom as they seek to maximize revenue. Ideally, resort hoteliers need to understand which guests are likely to spend the most overall during their stay—and even better, understand which guests are most profitable.
Counting the cost of contactless
We now know much more about the factors driving hotel customers’ willingness to pay for contactless services. New research will guide hotel practitioners to invest more smartly and rationally in contactless solutions.
The FOMO effect: why your hotel can’t afford to ignore these booking trends
By understanding and implementing the latest booking trends influenced by FOMO—whether through transformative experiences, AI-driven personalization, or sustainability—you can not only increase bookings but also build a loyal customer base that values what your hotel offers.
How to keep even the most challenging customers happy
Lets explore the implications of emotional intelligence in the customer journey and look at tips for improving the customer experience by improving EI in staff and management.
Personalization versus customization with Aleksandra Kotle, GM of Crockfords Las Vegas
With so much buzz around personalization these days, what is often missed is the precision of service delivery necessary to execute this attention to detail at scale, for which there’s no truer form of expressing this precision than through customization of the guest journey in a seamless blend of meticulously curated experiences.
Unlocking opportunities: making jobs accessible to people with disabilities
Creating inclusive workplaces isn’t just a legal obligation; it’s a moral imperative and an intelligent business strategy. It also enriches your organization with diverse perspectives and talents, fostering innovation and growth
Hospitality must not fear AI technology but embrace it as a way of improving customer service
AI can be used to perform certain tasks in a more efficient and time-saving way, giving staff time to focus on other areas of the business as well as to optimise efficiency in things such as training, forecasting and marketing.
Messy open enrollment? Here’s how to fix it for year
By starting early and leveraging technology, you can learn more about how your employees view the open enrollment process, troubleshoot problems in advance, and improve the experience for employees and HR teams alike.
Bad summer – good result!
When uncontrollable circumstances arise, manage expectations, adapt to the situation, and aim to outperform the competition. And remember, this approach holds equally in both good as in bad times.
Quick wins to increase holiday bookings on your hotel website
There are extra steps hoteliers can take to maximize holiday bookings and make sure their marketing efforts hit the right notes.
