Here are three powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.
What really works in the hotel business?
According to the 4+2 formula for success in the hotel business, you need good strategy, execution, culture and structure, plus two items in the talent, innovation, leadership, mergers and partnerships categories to perform well.
The days of “Lunch is for Wimps” are over
In today’s market, lunch is not just important – it is essential. There is a need for an environment where employees and executives can go to reflect, relax and just talk to colleagues for an hour.
6 lessons that hotels must learn from e-commerce
While the average basket abandonment rate in e-commerce is around 65%, in travel it’s over 80% – here’s how to reduce your rate of booking abandonments.
Make your hotel Instagram-friendly with these redesign tips
Your next hotel redesign really should keep social media in mind. Here are some design tips to maker sure even more photos of your hotel go viral.
Marketing to Gen Z – consumers unlike previous generations
Hotels, travel and tourism entities need to adapt to the expectations of Gen Z – consumers in their teens – because Gen Z is unlike previous generations.
How to optimize your Wi-Fi to keep guests happy
Here are some of the key ways businesses should be optimising the speed and security of their Wi-Fi networks to ensure a superior, safer user experience.
Hotel employees’ efforts key to successful implementation of green practices
Selecting the right employees and providing in-depth training on environmental issues are important strategies for ecologically conscious hotels.
Putting on the Ritz (of a different kind) in your hotel restaurant
A look at how the Jack Dusty’s Restaurant at the Ritz-Carlton Sarasota totally changed its food offering to boost volume up over 50 percent.
Five ways hotels can prompt user generated content on social media
Though you can have amazing content on your website and a top-notch social media strategy, nothing says how great your hotel really is like guests who have actually experienced your property first-hand.
