A successful distribution strategy needs to take two things into consideration: high visibility and high yield. So, what should hotels look for in a distribution partner?
Technology’s increasing impact on hospitality
Hospitality and technology will only become more intertwined as time goes on, so a thorough understanding of the latter will serve you regardless of your career trajectory.
Smart data marketing in hospitality: The secret to maximizing direct bookings
The important part of the overall strategy – the one that will result in a much higher percentage of direct bookings – is Intent Data i.e. targeting and engaging travel consumers who are “in market” and planning to visit your property’s destination in the near future.
Defeat the Peter Principle with hotel succession planning
Why do we still convince ourselves that our best housekeeper will make an outstanding Executive Housekeeper or that an outgoing Guest Service Associate will make a great outbound salesperson?
Hospitality: A world of opportunities for young entrepreneurs
The changing hospitality landscape is giving rise to a new breed of entrepreneurs. Here’s some thoughts on how educators should best prepare them for success.
A call for the hotel industry to take part in climate action
With one of the largest growth trajectories among industries, hoteliers have a clear vision of their contribution to GDP in the years to come, but have not defined their role in reducing greenhouse gas emissions. Now is the time to do so.
Industry Icons: Sol Kerzner and Sun City
Sun City was conjured out of an African myth by hotel and gambling magnate Solomon (Sol) Kerzner.
Making Millennial mentoring actually work
Teaching a young, ambitious supervisor is one of the greatest rewards for a hospitality professional and sharing the experiences you have garnered will make your hotel or department that much stronger and consistent.
Chinese tourism investment boom in Australia reaches ‘cruising altitude’
Chinese investors in the Australian hotel property sector have been prolific over the past three years, and based on recent activity, they’re likely to continue to play an increasingly important role in Australia’s tourism real estate industry.
Why travel agents still matter
When everything is supposedly available online, and everyone can be make their own bookings, here are four reasons why travel agents still matter.
