Affluent consumers often choose experience over items and are looking to have new experiences when traveling. Here are ten tips for converting the luxury traveler’s dream into a reality at the lowest cost of sale per booking for your property.
What the new National Living Wage means to the UK hospitality industry
To compensate for the wage rising for almost half of their workforce by 2020, employers will almost certainly have to make cut-backs.
Go green – it’s the only long-term option for your hotel business
While power has long been a major issue for properties, there are a number of other areas in a hotel where a higher level of green efficiency is critical.
Industry Icons: Kirk Kerkorian
This week we look at one of the biggest names in recent Las Vegas history.
The importance of a welcome
A warm and sincere welcome gives a sense of caring and makes people feel appreciated, as well as making them feel that they have made a good choice in using a business in preference to others.
Can a new dog teach you old tricks?
In many ways, our pets can instruct us on how to effectively manage our employees and how to best treat our teams. Here are ten takeaways that relate to your job as a hotelier.
Tips for using Instagram to market your hotel
Instagram is especially effective in the travel industry as images play a key role in influencing consumers’ choices regarding destinations, accommodations and activities.
Google update strengthens case for location marketing
If your hotel makes use of the AdWords location extension, you can expect to see an increase in website visits by about 10 fold.
Facebook ad strategies that reinvent mobile marketing for hotels
Among the many approaches mobile marketers are using, Facebook advertisement remains one of the strongest.
FIFO and LIFO guest interactions
Our memories fade with time and our brains operate in LIFO, so your last impression on a guest will be the first thing they talk about when asked about their stay.
