Just as you would pull out all stops to take care of a VIP who is checking in at your property, likewise, consider your next executive to be a VIP and approach finding him or her in the same way.
Keep up with the new ways millennial travellers are paying
Hotels need to ensure that they are offering their younger guests not only the payment options that they want, but also providing them with the information on what selecting each option means.
Customers who book through OTAs – facts, trends and some surprises
Insights on OTA customers to help hoteliers better identify the behavioural patterns of current and prospective travellers and understand the challenges that lie ahead in a rapidly-shifting market.
How independent hotels can use metasearch to compete with the big chains
Discover why Britney Spears can have an impact on metasearch, what difference direct bookings can make to your revenue, and why you were so wrong about metasearch for independent hotels.
General Manager compensation: latest trends and takeaways
A new survey highlights the positive correlation between GM pay and property size, and the differentials in GM pay between independent versus branded/chain hotels.
Legal, decent, honest and truthful? Are we as ‘good’ as we think we are?
Do we operate consistently to high ethical and moral standards, or do we operate within a more flexible ethical envelope that ‘all depends’?
5 simple steps to boost your hotel website’s conversion rate
Do you find your website generating a large volume of traffic but not yielding enough conversions? Follow these five simple steps to boost your site’s conversion rate and be well on your way to driving more direct bookings.
The disruptive factors likely to reshape travel distribution
Gatekeepers, ‘mega meta online travel agencies’, and artificial intelligence may fundamentally disrupt the future of travel distribution, says a new independent study by the London School of Economics.
To franchise or not – four key criteria to examine
An investor needs to examine the tradeoffs and benefits of any particular franchise as it affects four primary aspects of a hotel’s operating universe – guest experience, community advocacy, associate engagement and owner returns.
How technology can help hotels navigate the luxe/economy split
Hotel property management systems have evolved to keep in step with advances in the industry and also to meet the changing needs of hotel customers.
