Some hotel are fortunate to be in the perfect location. However, it is possible to dazzle your guests even when they can’t throw back the curtains to a spectacular view.
Authentic hospitality raises the standard of excellence
To capture your hotel’s most valuable micro-moments, it is key that you train your employees to be storytellers. It is when stories come to life that the eco-system of your hotel will provide a service standard that will become an important part of the customer experience.
What hoteliers need to know about drone photography
An aerial video can be an excellent way to market your property, but before you ask your neighbor’s kid to pop his GoPro camera onto his Radio Shack Vektor, there are a number of issues and regulations that you need to be aware of.
Transparent hospitality – are we what we say we are?
Transparency is synonymous with good ethical standards and reputation. But what are ‘good’ ethical standards?
How your booking engine can impact direct bookings
You may be inadvertently scaring travellers from making direct hotel bookings on your website, but there are ways to fix that when you know what to look for in an integrated booking engine.
Why do professionals gossip?
While ‘small talk’ on a personal level is detrimental too, on a professional level can assume disastrous proportions.
Use your hotel’s stories to stand out
Want to differentiate your property in a powerful way? Incorporate the vibrant and colorful stories of everyday hotel life into your marketing.
5 easy steps to drive more direct bookings
Many of your problems around direct bookings can be solved if you focus on improving the end-to-end user experience for potential guests.
What is rate parity and why is it dangerous to the hotel industry?
Rate parity means that hotels have to have the same price for a room, no matter where the client books it and no matter the commission the hotel pays to the OTA.
What’s driving consumers to make their travel decisions?
Here are best practices for hotel marketers to capitalise on key micro-moments when potential guests turn to their devices with an intent to answer an immediate travel planning need.
