It takes considerable time and energy to reinforce the culture at a property in transition. Here are four key components that will impact how quickly that new culture is adopted.
Recapture direct bookings with specials
The key is to give customers a reason to not want to book anywhere else by providing a special that offers something more than what a guest can receive when booking with an OTA.
The importance of weekly sales forecasting
Forecasting enables the management team to focus on key sales issues and to take appropriate action and also enables them to calculate staff rosters which can have a huge impact on payroll costs.
Know your guests with guest profiles
By using the data you already have from each guest profile, hoteliers can learn about their guests’ behaviour and engage with them in the right way, using the right tools throughout the travel journey.
Ten warnings on hotel energy savings
With cash flow a constant issue, you will always have to pick and choose which sustainability and energy efficiency technologies to authorize and which ones aren’t worth the price tag. Here are tips to follow when getting underway with an energy savings plan.
Industry Icons: Danny Pecorelli
The spotlight shines on the 2014 Hotelier of the Year, Danny Pecorelli.
Technology in food and beverage: Executive chefs playing catch up
The majority of chefs would like to spend more time creating, cooking, developing, innovating and working with their teams, but the financial and managerial pressures of running a professional kitchen often push them into areas where they do not always feel comfortable.
Hotels as antidepressants
Here’s how hoteliers can get an edge over short term apartment rental platforms using endocrinology to change the level of hormones in guests’ bloodstreams thereby influencing their moods.
Hotel loyalty programmes: What may and may not work
Hotels should consider developing customer loyalty programmes that balance both economic and social rewards to establish “sustainable relationships” with their customers.
Hotel technology: the case for integrated, cloud-hosted solutions
The right tech system can improve efficiency by saving resources and driving productivity, which delivers the added bonus of giving the staff more time to attend to guest needs.
