The new soft brands give hoteliers access to millions of potential loyal brand customers while allowing the property to maintain its independence. Is it the best of both worlds?
Is the customer always right?
Yes, you can, and should at times, “fire” customers, but pick your battles carefully.
Tourists resilient to weather and rarely change plans
Although the weather may have little effect on what tourists choose to do, it does seem to affect how satisfied they are with the destination, according to a PolyU study in Hong Kong.
Why we should be asking “How do I feel?”
In a team where there is an underlying sense of empathy and self-awareness, the guest experience is going to improve.
The rise of gamification: challenges of the marketing game
To build customer loyalty, companies are increasingly turning towards creative solutions. Could entertaining your customers be a recipe for success?
Nine travel trends among high net worth individuals
Even with the trend to less conspicuous consumption and the rise of travel experiences that ‘give back’, luxury travel is still a place for unabashedly individualistic and hedonistic experiences.
What does your coffee brew say about you?
Specialty coffee is slowly starting to dominate the industry, and any hotel that stays stuck in the era of cheap and old coffee will suffer.
How the Net Promoter Score can affect your TripAdvisor rating
Hoteliers should start paying more attention to their NPS, as it has an exceptionally strong relationship to their TripAdvisor ratings.
5 useful tips for your email marketing
Here is what travel marketers should focus on when it comes to communicating by email in this day and age.
Six tips to help hoteliers craft content that converts
Content on your hotel website is one of the most important factors in driving conversions but, chances are, it’s also one of the most overlooked.
