Reboot your hotel’s marketing strategy for real growth
In today’s hospitality landscape, traditional marketing alone won’t cut it. Guests are discovering, booking, and reviewing hotels through digital channels—and…
How Generative AI is changing your hotel SEO strategy
Key Takeaway: Your GEO should build on top of your SEO strategy.
When AI Seems Human: The risks and rewards of anthropomorphizing in hospitality
In the race to stand out in a competitive hospitality market, hoteliers are turning to artificial intelligence (AI) to provide faster, more personalized guest service.
Hotel marketing in 2025: Are you ahead of the curve or falling behind?
Our new industry report, The State of Data-Driven Marketing in Hospitality, reveals the truth about how hotels around the world are approaching marketing
6 tactics for better hotel guest communication
If you’re struggling with your hotel guest communication or want to get better results out of it, you’re in the right place.
Revenue leadership that drives hotel profitability
In today’s competitive hospitality landscape, managing the revenue function isn’t just about filling rooms—it’s about maximizing every dollar of potential.…
PAS Announces Collaboration with AcQuum Consulting
PAS Announces Collaboration with AcQuum Consulting to Deliver USALI-based Accounting Solutions to ANZ-based Hotels Winter Garden, FL (August 12,…
Building revenue teams that drive results
In today’s hotel industry, great leadership means more than running daily operations. It means building strong teams that drive business…
Sense of place and luxury group experiences with Canaves Collection in Santorini
Santorini possesses one of the most irrefutably incredible landscapes in the world. From its soaring cliffs overlooking the calm azure Aegean Sea to the white
Navigating the new normal: AI, data, and the evolving commercial strategy
Three members of our leadership team from Cogwheel attended The HSMAI Commercial Strategy Conference in Indianapolis in June 2025. The conference
