The amount of personal data dissemination that goes on today is astounding. This scenario will change soon due to a new EU rule: the General Data Protection Regulation (GDPR).
HoteliersÕ secrets of increasing direct reservations
With the commission rates of booking sites going up, and already averaging nearly 20 per cent, no wonder the hoteliers are desperate to avoid the middleman.
Is your communication crystal clear? Or does it derail you?
Corporate communications is all about building and cementing relationships with your clientele and strategizing to deliver your company message to them in the best possible ways that ensure easy relatability.
The psychology of pricing
Human beings are hard-wired to interpret and react to the world around them in certain ways, even if those reactions are often irrational and unpredictable.
Can hospitality graduates become great private bankers?
The glory years of Swiss private banking are long gone. So can hospitality management graduates from schools such as EHL go on to become exceptional private bankers?
CRM success is built on partnerships
Participating in a recent panel discussion in Toronto sponsored by Global Hotel Alliance alongside experts from Acxiom, Serenata, Oracle and Cendyn served to be a truly enlightening hour and half on the future of customer relationship management.
Five essential tools for the modern email marketer
After Mark Zuckerberg predicted its death in 2010, email defied expectations by resurfacing as a modern marketing necessity. Yes, email is back, but it isnÕt what it used to beÉ
Ten ways to attract the booming millennial market
What draws the demanding millennial market to luxury travel experiences?
How can you pitch to an editor?
If you are a luxury hotel, how do you go about getting featured? With social media and the online version expanding, there are more opportunities for coverage. Cultivating editorial contacts there is key.
Seven trends for productive revenue managers
Not all hotel revenue managers have the benefit to utilize a powerful revenue management system in their day-to-day work. What are the revenue management trends?
