There is value in creating a well-thought-out brand early on for your business and spending an affordable amount you’re comfortable with in rolling it out. Changing branding a few years into trading is a nightmare and having to re-establish and shift customer awareness can cost you enormously.
What leaders can do to build and sustain trust in their hotel teams
If we are able to foster a strong culture of trust at the workplace we can increase productivity, enhance employee morale and efficiency of teams, while reducing the time to make key decisions and curb conflict at individual, departmental and interdepartmental levels.
Transparency and honesty
When asking the question “when interviewing for a leadership position which of the following characteristics are you looking for in a candidate?”, the response was the same with honesty being ranked the highest.
Sharing economy adaptation via the ‘hometel’
Hoteliers are finding ways to creatively meet Airbnb and other alternate lodging providers head on without compromising their core products. Here’s how one brand is tackling the challenge.
The restaurant technology landscape 2018
The move to digitization in the entire restaurant value chain has ushered in a new era for operators where customer data sits at the heart of decision making.
7 reminders for your social media strategy
While we may take some best practices for granted, here are a few useful reminders for hotel brands struggling with social media marketing.
Recruiter’s perspective: Taking the stress out of interviewing
Aligning recruiting with the company culture can be extremely helpful, leading to more qualified candidates who are a better cultural fit. Below are a few ways to make it more engaging for everyone involved.
Key elements of a truly welcoming hotel room
Hotel room design is often one of the crucial factors in keeping the existing guests and attracting new ones. Here is how to make it truly welcoming.
Five PR myths busted
Let’s debunk the top five most common PR myths to show you how it can help you to market your hospitality business more effectively.
Discounting is for dummies – Part two
Hoteliers can offer value-added services to encourage direct bookings that cost nothing for the property, but which have high perceived value to potential guests.
