Here’s why independent hotels are unlikely to be able to run statistically significant tests, why hotels and OTAs are on a very different playing field when it comes to testing, and why a 10% uplift in an A/B test doesnÕt translate to a 10% uplift in your bottom line.
Trends in online reputation management: Google, Facebook and travel reviews
Facebook and Google are now in the top 4 for most popular review sites in the hotel industry. Are OTAs losing steam? What about TripAdvisor?
Chinese visitation to Africa on the rise
Why have travel destinations in Africa gained much popularity amongst Chinese tourists? @ippworld_sgp
The new club culture: what hoteliers should learn from private membership clubs
These inexpensive tricks can give your hotel a significant competitive edge over short-term rentals.
Living the unique life: Interview with Sam Nazarian CEO of sbe
sbe CEO Sam Nazarian talks about the company’s ambitious global expansion plans and what makes sbe unique amongst a saturation of competitors in the same space.
The many ways that technology is affecting travel
From bookings to rooms and beyond, there are so many ways technology has affected travel, and the pace will only accelerate its influence it in the future.
Inclusive leadership in hotels unleashes untapped talent and potential
Inclusive leaders strive to convert disengaged employees into engaged ones, thereby achieving a high-impact transformation to meet the needs of today’s connected customers.
How to choose the best bidding system for your hotel
The bidding mechanism reverses the pricing model: the hotel displays a price and buyers make an offer, based on their budget and their expectations.
How to achieve success with next-generation hotel revenue management
Different revenue management approaches, technologies and resources can yield dramatically different results. Here are seven recommendations to keep in mind when it comes time to upgrade your revenue management capabilities.
Dispenser theory
We look at the pros and cons of using in-room dispensers for bath amenities.
