Aligning recruiting with the company culture can be extremely helpful, leading to more qualified candidates who are a better cultural fit. Below are a few ways to make it more engaging for everyone involved.
Key elements of a truly welcoming hotel room
Hotel room design is often one of the crucial factors in keeping the existing guests and attracting new ones. Here is how to make it truly welcoming.
Five PR myths busted
Let’s debunk the top five most common PR myths to show you how it can help you to market your hospitality business more effectively.
Discounting is for dummies – Part two
Hoteliers can offer value-added services to encourage direct bookings that cost nothing for the property, but which have high perceived value to potential guests.
Reviewing your personal injury protocol
Before an accident happens, here is a series of questions that every manager should ask themselves regarding contingency planning for themselves, their families and their businesses.
How to create an integrated revenue generation team
Hotels should have a single-minded revenue generation team consisting of RM, S&M and CRM specialists working together to acquire, engage, and retain guests; optimize performance; and increase revenues – especially direct bookings.
Is it a trend or is it a fad?
Different markets have different trends, so it isn’t a “one trend fits all” approach, but the first thing to think through is, who is your target audience?
Ensuring the sustainability of sustainable tourism
Too often, sustainability is viewed as just one silo of business development, while the truth is that, in isolation, any measures geared towards sustainability are doomed.
How halal tourism is reshaping the global tourism industry
ÔHalalÕ tourism is clearly a growing market segment, with Muslim tourists seeking destinations which meet their needs, in terms of diet, dress or rituals.
Acknowledging Ian Whyte
The legacy of Dr Ian Whyte will be forever woven into the culture of the International College of Hotel Management (ICHM), in particular through the catchphrase: network, network, network! @ICHMAustralia
