What’s the future of hospitality brands?
As part of the Window 2 the Future Summit held recently at the Ecole hôtelière de Lausanne (EHL), a roundtable…
Applying futurecasting to hotel distribution
The practice of strategic futurecasting encourages hotels to analyse how and why a particular outcome occurred plus the likelihood of recurrence.
How hotels can scope out fake ‘influencers’
Just because an “influencer” has a lot of followers on social media and claims to have done all of these impressive accolades, doesn’t meant it’s true. They could just be milking hotels for free stays, fully knowing they can’t provide much value in return.
Unlocking the innovation potential of teams
Diverse teams are likely to be twice as innovative as homogeneous ones and it’s critical to match the right projects to the right teams.
How much should you spend on your brand and when should you spend it?
There is value in creating a well-thought-out brand early on for your business and spending an affordable amount you’re comfortable with in rolling it out. Changing branding a few years into trading is a nightmare and having to re-establish and shift customer awareness can cost you enormously.
What leaders can do to build and sustain trust in their hotel teams
If we are able to foster a strong culture of trust at the workplace we can increase productivity, enhance employee morale and efficiency of teams, while reducing the time to make key decisions and curb conflict at individual, departmental and interdepartmental levels.
Transparency and honesty
When asking the question “when interviewing for a leadership position which of the following characteristics are you looking for in a candidate?”, the response was the same with honesty being ranked the highest.
Sharing economy adaptation via the ‘hometel’
Hoteliers are finding ways to creatively meet Airbnb and other alternate lodging providers head on without compromising their core products. Here’s how one brand is tackling the challenge.
The restaurant technology landscape 2018
The move to digitization in the entire restaurant value chain has ushered in a new era for operators where customer data sits at the heart of decision making.
7 reminders for your social media strategy
While we may take some best practices for granted, here are a few useful reminders for hotel brands struggling with social media marketing.
