Deploying some form of CPD at your property can work to change the perception of housekeeping so that it is no longer a line of work that only draws in candidates who desperately need employment. It should be one where people ‘want’ to commit long-term and ongoing training is a great first step towards this goal.
How to respond to a negative hotel review
Sooner or later you’ll encounter a negative review that isn’t a spammer or false claim. What do you do? In most cases, you should respond and follow these simple steps in crafting your response.
Becoming a ‘Good One’ hotelier
Here are tips to ensure that you are delegating, managing your time more efficiently and interacting with others in a healthy manner so that you will soon be known as a Good One amongst leadership circles.
What social media updates should your hotel post?
Regular social media posts should bring you closer to your customers. Think of what you can tell them about you that they’d want to know, and then tell them.
3 gardening tricks to grow a collaborative hotel
Hotels need to evolve towards the collaborativeness that tech companies were born with and hotels now need to compete. Here are ways major organizational change can be achieved at barely zero cost.
7 hotel website designs trends
Your hotel’s website must be a fine balance of splendid visuals, razor-sharp e-commerce and the latest technology. It needs to act as an effective booking tool, while bringing your brand to life.
Digital marketing checklist for new hotel openings
When do you start thinking about online presence for a new hotel? If you align your digital marketing plan with sales and revenue management goals early in the process, a new hotel’s online presence will be stronger.
Back to basics: Top five email marketing best practices for hoteliers
Email marketing is a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems.
5 content marketing tips for independent hotel owners
Whether your hotel is small or large, having a great content marketing plan in your marketing strategy will attract new clients while sustaining the existing ones.
Does a mixologist deserve the limelight?
Much like you would promote your executive chef into a pseudo-celebrity to boost the profile of your restaurants, you must now also become an impresario for your bar team.
