Three members of our leadership team from Cogwheel attended The HSMAI Commercial Strategy Conference in Indianapolis in June 2025. The conference
Reflecting on IHIF NYU and Its Hopeful Industry Outlook
The near-term outlook for the hotel industry in mid-2025 has been clouded by one disruptive force: tariffs. They have created unpredictable travel patterns
How hotels can operationalize wellness for real impact
Today’s hospitality landscape is radically different from it was 10 years ago. Previously, wellness offerings were seen as a luxury amenity—today, they’re up there
Creating hotel marketing budgets that drive results: A strategic guide
At the HSMAI Commercial Strategy Conference on June 17, Stephanie Smith of Cogwheel tried to change mindsets about how backwards most hotel marketing
Hi-Tech, No Touch: How over-automation is failing hotel guests
In the summer of 2025, traveling on business, I checked into a U.S. boutique hotel that promised cutting-edge hospitality: a 100% automated operation.
“This is how we serve water around here” (…..” this is how we do things around here”)
A real hotel guest experience (story telling) at a 5* International chain hotel.
How user-generated content can help your hotel (with examples)
People love to share their lives online, and just as much, they enjoy watching the lives of others. Think about how many times a day the average person
Thoughts and examples of how peak experiences become wellness
As advisors to upscale and luxury hotels, we’re always first looking holistically as to why a guest is choosing this specific hotel and why they are willing to pay
Mastering hotel profitability through STR® reports
In today’s hospitality market, data isn’t optional—it’s your competitive edge. STR Reports Hotel owners and general managers often sit through…
Why Allergen Safety is the next frontier in hospitality
Preparing Operators for the Allergy-Safe Future of Restaurants
