How should hotels be reaching out to potential customers? When it comes to distribution channels, the discussion should never just be limited to the hotelÕs relationship with online travel agencies or OTAs.
The hotelier’s “cheat sheet” for being mobile friendly
In 2017, more people are searching the web on their phones than on a desktop computer, and are five times more likely to leave a website if it isn’t mobile-friendly. Luckily, this process is not rocket science.
MobileÊwebsites vs. apps: the final showdown
As we discussed in our most recent article, ÒMillennials+mobile: a match made in (hotelier) heaven,Ó mobile is the best booking, marketing, and engagement channel available, to reach the worldÕs largest generation Ð Millennials.
Hospitality: still below the salt!
Unlike almost any other country in the world, hospitality in the UK has never enjoyed the aspirational status as a professional worthwhile career.
Lessons for hoteliers on trends in food and beverage
Three trends in food and beverage turning the industry on its head in Asia-Pacific.
Millennial travelers prioritize feeling pampered, trip activities and culinary experiences
Expedia Media Solutions releases data on Australian, Chinese and Japanese travel shopping habits across generations.
The ABC guide to maximising revenue
In a marketplace full of revenue management systems, programs and tools, this ABC guide highlights the best strategies and areas you need to know for your business
Tour operators: It’s time to manage guest feedback online
As a tour operator, you sell ‘once in a lifetime’ experiences to travellers, most of whom are often new guests.
Vale Val Cook: a mentor and friend
Today, the industry mourns the loss of a consummate professional, educator, mentor, leader and inspiration, Mr Val Cook.
“Thank you for your kind words”: responding to guest reviews
The reasons guest reviews and hotel marketing have more in common than you think.
