For Maud Bailly, CDO at Accor, digital transformation is not about merely relying on a loyalty program anymore, it is about culture and connected ecosystems.
Using immersive media to strengthen a hotel brand
Virtual-reality (VR)-ready hotel tours are a perfect and fun way to show off top-notch amenities, as well as highlighting the cultural opportunities, nearby attractions and hospitality perks a hotel has to offer.
The future is all about Total Revenue Management
Total Revenue Management is a much-discussed concept in hospitality, but in reality it has produced a great deal of confusion. Put simply, it is the revenue management of all revenue sources in a hotel, encompasses every single hotel income stream.
4 ways ecommerce is impacting the hospitality industry
As time goes on and more technologies arrive, we can expect to see even more innovations arrive on the hospitality scene.
What hoteliers need to learn from ridesharing apps
How can hoteliers use some of the learning in success stories such as Uber and Grab and apply them to our hospitality ecosystem to make us better? The answer lies in ease of use for the consumer, from booking to checkout.
Beyond marketing: How to use CRM at line level to drive revenue
Michael Bennett, Senior Vice President, Global Marketing of Cendyn discusses ways AI is improving guest data so that operations staff can better interact with guests and improve personalisation, loyalty and ancillary upsell.
KPIs every hotel executive should track daily
Tracking key performance indicators is the secret to success in the hotel industry, yet many hotel managers who think they have KPIs really don’t, because they aren’t using them effectively. Here are the KPIs you need on a daily basis and why you need them to have an accurate pulse on your business.
How to use chatbots to improve the customer journey in the hotel business
It may seem counter-intuitive, but effective chatbot implementation within hotels can create a more personal and seamless experience for each visitor, without stealing precious time from your employees. This small perk can help staff improve customer experience in other areas where bots can’t be used.
10 tips for successful hotel revenue management
Understanding revenue management is key to making or breaking a hotel’s bottom line. Here’s what all GMs need to understand about it.
5 trends reshaping the way luxury travelers book accommodations
These five technologies will streamline the booking process so clients and hotels can be served at the same time.
