Hotel branding has become one crucial differentiator in hospitality: from creating a strong narrative to delivering on the promised experience, Here are the top ways to elevate your hotel brand.
What is a good channel mix for a hotel?
A hotel’s distribution channels reflect signs of the health and diversity of its revenue. Here’s a new look at what distribution channels should make up the channel mix, how to build it, how the pie should be divided and how to shift it.
We are all foodies
Everyone eats! So it makes sense to invest in restaurants that deliver unique guest experiences. Moreover, restaurants encourage locals to share in the property environment, further building revenue.
Are hotels checking out?
There was a time when the hotel sector introduced the world to the wonder of electricity, the marvel of room service, the novelty of the ice machine. Does it have the power to inspire love and loyalty again? Or will it be marginalised as a relic?
How to convert the four key feeder markets in APAC
Four Countries In Asia-Pacific Account For 20% Of Global Travel Spending. Is Your Brand Prominently Represented In These Markets?
A comprehensive approach to hotel channel distribution
In order for hotels to navigate today’s shifting distribution paradigm and optimize their channel mix, they must take an in-depth look at the costs and benefits of their channels: direct, indirect, online, and offline. By analyzing these channels, hotels can develop a holistic strategy that creates revenue and profit streams that are sustainable going forward.
How digital should your communication with guests be?
Which digital solutions bring advantage to your hotel’s business and how they can be integrated in a useful way?
Tips for delivering your customer service promise
Hoteliers need to constantly look for ways to enhance guests’ stays by surprising them with the new and unexpected. Here are a few ideas from W Scottsdale.
Let tourists hanker for the Good Old Days
Demonstrating that the emotional connections films evoke extend to film destinations, a new study offers novel insights into the influence of film-related nostalgia on future travel intentions. The findings suggest that destination marketers and hotel managers alike can effectively and sustainably promote local tourism through simple and creative ideas rather than making huge investments.
How will your hotel reinvent itself in 2020?
It is essential that you continually add new features and new aspects to your guest service training protocol in order to keep up with constantly morphing customer expectations. You must reorient your mentality towards viewing your property as a place where both travelers and locals like to congregate.
