Start experimenting with social media because no one knows your business as you do. Communicate with your audience as with friends, and you will quickly understand what they need.
Give guests a good rest
Here is some insight into how hoteliers can best invest their resources in sleep management strategies that meet the needs of particular groups of travellers.
After the clean comes the next round of cleanliness theater
Every hotel organization has instituted their own COVID-19 sanitization SOPs and deployed a myriad of technologies to verify that those checklists are never put in jeopardy, but if all your competitors are doing this then how do you stand apart from the pack? @HotelMogel
How to build customer profiles for the new kind of travel consumer
To form a solid idea of what the new wave of travel consumers will want, build customer profiles by imagining the types of people to whom you should be appealing. Here are some tips to get started.
What’s possible in the future with hotel financial statements
What if we could look at the profitability by segment and roll that up to be able to see revenues and the associated costs by market segment?
Strategies for managing hotel Food & Beverage services post COVID-19
Some of the new strategies that were implemented during the pandemic may prove to be equally profitable in a post-pandemic world.
Rebooting business intelligence – How hotels are preparing to know the unknown
By better understanding their guests and market conditions through advanced business intelligence tools, hotel groups can set themselves up for increased profitability and commercial growth.
Sustainable travel statistics: 6 facts to open your mind
Which key findings and statistics will help inform hospitality and tourism professionals as they recover from the impact of the pandemic and prepare for a more resilient and sustainable future?
3 cleaning strategies to prepare for the return of large-scale events
The more you prepare to present sparkling, impressive spaces, the more conferences and conventions you’ll be able to book when the time comes.
Using tech to reopen a profitable spa in 2021
Now is the time to investigate what inefficient and revenue-draining parts of your spa you can do without as you look to welcome guests back. This requires a reframing of the operation as a per-guest-optimized revenue stream instead of simply a volume business.
