By better understanding their guests and market conditions through advanced business intelligence tools, hotel groups can set themselves up for increased profitability and commercial growth.
Sustainable travel statistics: 6 facts to open your mind
Which key findings and statistics will help inform hospitality and tourism professionals as they recover from the impact of the pandemic and prepare for a more resilient and sustainable future?
3 cleaning strategies to prepare for the return of large-scale events
The more you prepare to present sparkling, impressive spaces, the more conferences and conventions you’ll be able to book when the time comes.
Using tech to reopen a profitable spa in 2021
Now is the time to investigate what inefficient and revenue-draining parts of your spa you can do without as you look to welcome guests back. This requires a reframing of the operation as a per-guest-optimized revenue stream instead of simply a volume business.
Want your hotel to rank higher on Google? Do this.
Social media is fun and flashy, and paid advertising is great for a quick win — but SEO is the most valuable long-term recovery strategy. Here are eight simple, straightforward SEO tips for your hotel.
How hotels and resorts can up their game in 2021
Attracting travellers in 2021 may come down to revised safety and security procedures and some careful marketing.
The role of revenue performance in the COVID-19 rebound
In tandem with revenue performance technology, post-COVID-19 recovery will depend on operators’ abilities to identify and adapt to new trends. Here are a few key recommendations to consider.
The Band is Back Together: Why co-op strategies will save destination marketing
There is a massive opportunity for tourism boards to capitalize on the impending recovery, but they must overcome the challenges, and the key to winning bookings lies in a revamped version of an old strategy: co-op marketing.
How hotels can adapt to new hybrid and micro wedding trends
As couples are embracing trimmed-down weddings due to COVID restrictions, hotels must adapt to meet the demands of this important market segment. What should your 2021 wedding packages include?
Supercommuters as a revenue source for urban properties
If you own or operate an urban hotel looking to negotiate some new corporate contracts, factoring in the specific desires of the supercommuter may help you get the business.
