By drastically disrupting the state of the online travel market, the COVID-19 outbreak has given hotels a unique opportunity to take back control over their acquisition channels. Here we debunk four misguided statements regarding the state of OTAs in a post-COVID-19 travel market, from their cost, to their place in hotels’ channel mix, and more.
7 tips to choosing the right online course to fill your skills gap
Thanks to online videos, audio recordings, and interactive learning hubs, you can fill your skill gaps as and when you need to. Here’s how to choose the right ones for your needs.
Why do creative people become hospitality stars?
People with outside-the-box thinking and unique ideas are able to thrive in this industry and help their employers improve how business is done.
The laptop-free hotel lounge
Certain places are designed to encourage community and not act as temporary offices. Without the psychological barriers inscribed by having our computers in front of us, we are more likely to benefit from a delightful conversation with those around us.
How privacy protection is changing email marketing
While there is a future for email marketing, hoteliers need to be aware all the changes happening so that they can adjust their strategies accordingly. As privacy and control over data become the norm, first-party data is moving to the forefront.
A definitive guide on hotel SEO to boost website traffic
SEO is so important for your web site traffic. Here is a closer look at how to define your target audience, optimise Google reviews for organic search and build links.
Caution: Data protection
Avoid negligent breaches when selecting cloud software systems!
A table for one, please!
As restauranteurs seek new ways to tap into this lucrative and rapidly expanding market of diners, a new study sheds light on the interplay between power, food choices, and crowding in the solo dining context.
Unravelling the mystery of Word-of-Mouth
Word-of-Mouth has been always important for tourism and hospitality, but now it is even more relevant as the hospitality industry emerges from the pandemic. Here’s why hotels need to shift their focus from ‘influencers’ to ‘informers’.
How PEO can help maximize employee retention and holiday profits
Here are five reasons why hiring a Professional Employers Oraganization can help with your employee retention strategies.
