Here are some important tips on how to leverage and repurpose customer reviews in ways that can improve your online presence and increase sales.
Opening a new hotel during a global pandemic: ‘Fortune favours the brave’
There’s no playbook for launching a hotel amid a pandemic, but balancing construction delays and booking uncertainty is the availability of an immense talent pool of staff and the ability to fine tune operations before large numbers of travellers return.
The art of upselling
A new study looks at whether online upselling complements or replaces in-person strategies such as front-desk upselling. The findings generate crucial insights for hotels in volatile and challenging times, while also providing an upselling model for the industry that considers the complexities of today’s multifaceted ecommerce environment.
The 5 things to think of when investing in an RMS
With more lean RMSs emerging, you now have a wider choice of intuitive, easy-to-use solutions which are built for collaborative teams and very easy and quick to deploy – but here are the critical boxes your new RMS must tick.
Relationship marketing: What is it and why is it important for hoteliers?
For hoteliers, what constitutes good relationship marketing is changing in the face of technological developments and ever-growing social dilemmas. Here are a few good examples of it, along with context on why it is significant to hotels.
Top 6 emerging travel trends
How has the COVID pandemic changed the travel industry and how has it changed consumers desires and behaviors? New surveys shine a light.
Five essential social media strategies to help increase guest bookings
By taking the time to properly do your research on how to appeal to various demographics and steadily introducing these five social media strategies, you will start to see your hotel’s direct bookings subsequently increase.
It’s time for hotel finance teams to re-evaluate their budget ‘drivers’
When budgeting for 2022, what drivers should hoteliers consider changing to ensure a more accurate plan?
Clean guest data and why it matters
Data is like gold for hotel marketers — but only if it’s good data. Learn all about how bad data can make your marketing fall flat, and discover a step-by-step process for cleaning up your database.
The future of revenue management is now
We’re now in a world where revenue optimization, marketing, distribution, and digital teams must work under one umbrella for all revenues.
