You need to understand the market, predict demand, and form an optimized, adaptable pricing strategy, but where do you get the data?
Risk-adjusted returns for hotels – how do you measure them?
Too often, the quantification of risk is left to hunch, intuition and gut feel or at best a “sensitivity analysis” or a “best-case. worst-case” analysis. Without a probabilistic estimate of risk, the estimate of a risk-adjusted return is problematic.
The paradox of hotel marketing
Successful businesses and good profits are based on effective marketing – marketing that speaks to their visitors and triggers emotions, which leads to action.
Essential hotel business strategies you need to know in 2022
As the world opens back up, it’s time to explore some of the essential strategies you can employ to get yourself more successful than ever before.
10 ways to improve hotel operations
Success definitely doesn’t come overnight… It requires careful planning, prioritization and dedication to achieve great results for a hotel.
Virtual Tourism: How it works & how hotels can host one
Getting to a point where your business is proficient in the virtual world both safeguards you against any future pandemics and offers you a potential USP when it comes to booking conventional holidays in the future.
When you’ve got it all in Las Vegas
City Center and the Aria Resort opened shortly after the financial meltdown of 2008. Is it a mere coincidence that Resorts World Las Vegas, launched in June, just as the COVID-19 pandemic was winding down?
How Google Hotel Ads is penetrating the hotel distribution vertical
Learn what opportunities this presents for hotels.
8 qualities of top performing hotel call center agents
Tips on how to pick a call center that’s right for your property.
Emerging revenue management KPIs you need to know
Given the largescale market disruption over the past two years, it is important that hotels set KPIs relative to competitor performance to measure their success relative to the market they operate within.
