Insights

Unravelling the mystery of Word-of-Mouth

Word-of-Mouth has been always important for tourism and hospitality, but now it is even more relevant as the hospitality industry emerges from the pandemic. Here’s why hotels need to shift their focus from ‘influencers’ to ‘informers’.

Word-of-Mouth
Insights

Count on cruises to steal hotel guests in 2022

Cruise lines may be perceived as the safer option for older travelers because they are taking quite draconian measures to transform their ships into water-bound bubbles. Here are five big takeaways from the success of cruise lines that you can apply to your property.

cruises
Insights

Are you adapting at pace with your workforce?

If employers in travel, tourism and hospitality think that their furloughed or laid-off staff have just been waiting for their doors to re-open, they could be in a world of hurt as they welcome their customers back. Many staff won’t return. Here’s why and what you can do about it.

staff retention
Insights

As international travel surges you need to maximize OTA visibility

To understand why content is a leading determinant for hotel selections in this post-pandemic environment, we look at how dramatically customer behavior and hotel operations have changed since March 2020, and then shed some light on the forces that will drive revenues from international arrivals in the next few business cycles.

OTA visibility
Join over 60,000 industry leaders.

Never miss a trend.

Advertisements