Reliance on digital devices has only accelerated during the pandemic, so travel businesses must be able to reach their potential travellers through engaging mobile content. But which online and digital channels should you use? Here is a simple beginners’ guide to a range of online marketing channels you need to consider in your quest to attract the digital traveller in 2022.
2022 social media trends hoteliers need to know about
No question the COVID-19 outbreak was a highly destructive blow across the worldwide financial system, However, it’s challenging to come…
How mobile check-in and check-out protects hotels against short-term rentals
Demand for a mobile-first hotel experience is sharply on the rise as it’s just too convenient for many guests who are so accustomed to using their phones for everything else. Here’s a closer look at mobile app solutions and how brands can future proof their properties for the decade ahead.
The advantages opt-out and opt-in housekeeping
New flexible housekeeping models are emerging that work for both your hotel and your guests. Here’s a closer look at how to make them successful.
How Revenue Management can maximise asset value for new hotel owners today
It is no longer enough to build a great property, ensure the rooms are artfully decorated, and have staff in place to service potential guests. To ensure the long-term financial success of a property, owners and investors need to have the right pricing and inventory management strategies in place.
How hoteliers and technology partners can align for better staff training
The best parts of hospitality begin with a conversation. A quality tech vendor will do everything in its power to provide up-to-date information, templates for training, and in-person demonstrations.
Is your hotel kid friendly? Four ways to appeal to family travelers
Taking the time to make your property more family-friendly can be just the ticket to help boost reservations, leading to a stronger bottom line and a higher occupancy rate at your hotel.
Competing with short-term rentals for leisure and small groups
What can hotels do to take back market share from the rapidly growing short-term rentals sector? If you apply these principles to both single-room leisure transients and multi-room leisure groups, you will undoubtedly win over more guests who otherwise would go elsewhere.
Resilient Leadership: 6 traits of all successful leaders
Business requires resilient leaders to weather inevitable storms; they will also need a generous helping of human creativity and innovation. Sustainably breathing life back into the economy will call for imaginative solutions driven by resilient leaders. So go forth and get comfortable being uncomfortable.
The sleeping giant awakens: how to make the most of the surge in RFPs for meeting and events space
Smart hoteliers already know that the way they valued and responded to incoming RFPs pre-2020, with dismal 1-2% conversion rates, is not an efficient way to do business in 2022. Here’s some tips for hoteliers on what to look when evaluating new business.
