Despite its infancy, the metaverse has already opened some avenues to the hotel industry, from attracting and up-selling guests, to improving events at hotel locations and improving the guest experience.
Creative tips for F&B profitability in a year of inflation
Here are ten initiatives for your consideration to see your restaurant outlets through until prices and labor stabilize in the whiplash from the pandemic supply chain disruptions.
Why every hotel (even your own) is your competition in a disrupted market
The property next to you is not necessarily your direct competitor. Identifying who your guests are, who the competition is and how your property is performing relative to other hotels in the market is a real challenge today.
How to lead effective change management for the service industry
Effective change management in the service industry should do what the service industry does best – put people first. If the success of service provision lies in the hands of those providing the service, so too does the success of change management.
5 travel marketing considerations beyond Omicron
There seems to be a light at the end of this pandemic tunnel, but travel marketers should bear in mind these important considerations in order to apply best practices and reach their business objectives accordingly.
The top 9 digital marketing trends for hotels in 2022
Whether it is through providing exciting location-based experiences, creating highly personalized and seamless digital experiences, or creating operational efficiencies, this year will be a turning point as hotels continue their overall pivot to drive more direct bookings and revenue.
How to make the most of your overbooking strategy and start earning on free upgrades
With the right plan in place, overbooking can be an effective strategy for hotel total revenue. It allows hotels to increase the number of bookings, generate additional revenue, and even improve guests’ overall experience.
TikTok vs Reels: Everything hotel marketers need to know
The short-form videos are actually perfect for hotels to showcase bite-size chunks of the hotel experience, from staff to property highlights to local experiences.
Six tips for keeping labor in a labor shortage
Hotels need to adopt a new operating model where variable labor and administrative costs are kept at a minimum, and staff are given ample opportunity for personal and professional development. It’s a systemic change and not something that can be solved with a patchwork remedy.
Could robots breathe new “life” into the tourism industry?
A new study provides fascinating insights into how the pandemic has changed tourists’ preferences and offers recommendations for hotels on taking the next step towards technology-driven service delivery.
