COVID measures on top of security checks, jet lag as well as the constant risk of viral spread, your guests can be quite agitated and bring this prickly mood to your door.
Omicron threatens hotel performance recovery
Indications are that future hotel bookings, meetings, and other hotel-related activity will be impacted by the presumed expectation of future travel impediments, whether self-imposed, company-imposed, or government-mandated.
Top priorities for hotel CEOs in a post-Covid world
The hospitality landscape continues to evolve at an alarming rate – and unless hotel CEOs take action to identify and implement the right changes, their hotels are unlikely to make the cut.
Digital marketing in a resource-constrained hotel
Hotels are used to cross-training, but when it comes to hotel digital marketing, where the discipline is particularly specialized, the issue is much more daunting.
Seven hotel marketing trends for 2022
Learn which hotel marketing strategies will help you stay ahead of the competition and increase bookings.
The importance of traveller-centricity in the new era of travel
As we prepare for the upcoming holiday season, it is important to emphasise a traveller centric approach and provide more security, inclusive offerings, and flexibility.
A key factor for a successful pricing strategy
You need to understand the market, predict demand, and form an optimized, adaptable pricing strategy, but where do you get the data?
Risk-adjusted returns for hotels – how do you measure them?
Too often, the quantification of risk is left to hunch, intuition and gut feel or at best a “sensitivity analysis” or a “best-case. worst-case” analysis. Without a probabilistic estimate of risk, the estimate of a risk-adjusted return is problematic.
The paradox of hotel marketing
Successful businesses and good profits are based on effective marketing – marketing that speaks to their visitors and triggers emotions, which leads to action.
Essential hotel business strategies you need to know in 2022
As the world opens back up, it’s time to explore some of the essential strategies you can employ to get yourself more successful than ever before.
