Just when the travel and hospitality industry was about to live its “Revenge Travel 2.0” moment as we emerge from this pandemic, the war in Ukraine puts many travelers in wait-and-see mode yet again. How can we adapt?
The subtle evolution from bleisure to workations
Workations are leisure trips to which travellers decide to add a working component. Hotels need to start adapting their rate structures in order to appeal to this growing market segment.
5 travel marketing considerations beyond Omicron
There seems to be a light at the end of this pandemic tunnel, but travel marketers should bear in mind these important considerations in order to apply best practices and reach their business objectives accordingly.