We are now beginning to understand how to integrate generative AI into our daily lives to be more productive. Let’s look at four ways to use ChatGPT4 in travel marketing.
How Generative AI is transforming travel marketing
Here is a closer look at how generative AI will impact travel marketing along with examples of its potential applications in hotels, destinations, restaurants, cruise companies and airlines.
Should your brand even bother with TikTok?
As a marketer, YES you should be on TikTok. As a travel brand, IT DEPENDS.
What works on Facebook (or not)
When it comes to travel marketing for most brands, products and services in the hospitality realm, Facebook still indeed does matter. It ain’t the powerhouse it was once was, yet the platform remains used by over 80% of adults across most countries in the Western world.
Marketing in times of crisis (again)
Just when the travel and hospitality industry was about to live its “Revenge Travel 2.0” moment as we emerge from this pandemic, the war in Ukraine puts many travelers in wait-and-see mode yet again. How can we adapt?
The subtle evolution from bleisure to workations
Workations are leisure trips to which travellers decide to add a working component. Hotels need to start adapting their rate structures in order to appeal to this growing market segment.
5 travel marketing considerations beyond Omicron
There seems to be a light at the end of this pandemic tunnel, but travel marketers should bear in mind these important considerations in order to apply best practices and reach their business objectives accordingly.
