Expedia Group released its Q2 2022 Traveler Insights Report to support travel marketers on their continued journey toward rebuilding.
Consumers are actively looking for sustainable travel options and information and are willing to pay more to ensure they are limiting their impact. However, the interest in and meaning of sustainable travel can differ from region to region and country to country.
Typically, wholesale distribution channels have led to headaches for hoteliers, earning a reputation of creating challenges. However, the market is rapidly growing and there are a number of distribution channels and third-party sites that are grabbing the attention of guests. Because of this, wholesalers continue to develop and transform.
The world has changed considerably in the years since the pandemic began and traditional revenue management practices that rely on historical data have proven unfit for today’s unpredictable demand conditions. A shift to revenue performance – maximising demand, revenue and profitability through the use of forward-looking market insights and demand indicators – has become essential.
How API technology is helping hoteliers benefit from an explosion of third-party sites and distribution channels
It’s clear that APIs will continue to offer businesses the key to a much greater suite of channels and services. The era of ‘embedded travel’ may be just around the corner.
Research reveals that although 90% of consumers look for sustainable options when booking, 70% feel overwhelmed with navigating options and making the best choices to be a more sustainable traveler.
While there will never be anything to celebrate regarding the impact of COVID-19, the adaptation of technology has transformed almost overnight and with that brings incredible opportunity for our future.
Safety and financial security emerge as top considerations in pandemic-focused study from Expedia Group.