You are in demand. You are in the driver’s seat. Make use of it. Help your guests find what they are looking for, and re-position yourself.
The paradox of hotel marketing
Successful businesses and good profits are based on effective marketing – marketing that speaks to their visitors and triggers emotions, which leads to action.
Words that might stop your hotel guests from booking
A well-designed website and grand images are important, but it’s the power of your words that will persuade guests to act.
Why 83% of all hotel marketing strategies fail
Could it be that we don’t understand what our guests are really looking for? We think we are in the business of selling accommodations, but as it turns out, our guests want us to make them feel good.
Hotel marketing and why it’s a good idea to stick with the facts
Today’s customers and guests are well informed and have fine “antennas” and they quickly notice what’s going on and detect B.S. from miles away. That’s why authenticity and sincerity are in high demand.
“Thank you for your kind words”: responding to guest reviews
The reasons guest reviews and hotel marketing have more in common than you think.
Why hotels need to increase their fanbase to attract more direct bookingsÊÊ
The taxi pulls away from the driveway and a deep sigh of relief washes over you. This troublesome guest has finally left. Which hotelier doesnÕt experience this time and again: Having to accommodate guests that make it pretty difficult to be a gracious host. From arrival to departure itÕs all about their unmet expectations and their disappointment.
Get more Direct Bookings with a Winning (Hotel) Personality
Want to attract new business and get more direct bookings? Make sure the online presentation of your hotel supports this goal.
Use your hotel’s stories to stand out
Want to differentiate your property in a powerful way? Incorporate the vibrant and colorful stories of everyday hotel life into your marketing.
