A well-designed website and grand images are important, but it’s the power of your words that will persuade guests to act.
Today’s customers and guests are well informed and have fine “antennas” and they quickly notice what’s going on and detect B.S. from miles away. That’s why authenticity and sincerity are in high demand.
The reasons guest reviews and hotel marketing have more in common than you think.
The taxi pulls away from the driveway and a deep sigh of relief washes over you. This troublesome guest has finally left. Which hotelier doesnÕt experience this time and again: Having to accommodate guests that make it pretty difficult to be a gracious host. From arrival to departure itÕs all about their unmet expectations and their disappointment.
Want to attract new business and get more direct bookings? Make sure the online presentation of your hotel supports this goal.