The paradox of hotel marketing

Successful businesses and good profits are based on effective marketing – marketing that speaks to their visitors and triggers emotions, which leads to action.

Hotel marketing strategy

Why 83% of all hotel marketing strategies fail

Could it be that we don’t understand what our guests are really looking for? We think we are in the business of selling accommodations, but as it turns out, our guests want us to make them feel good.


Why hotels need to increase their fanbase to attract more direct bookingsÊÊ

The taxi pulls away from the driveway and a deep sigh of relief washes over you. This troublesome guest has finally left. Which hotelier doesnÕt experience this time and again: Having to accommodate guests that make it pretty difficult to be a gracious host. From arrival to departure itÕs all about their unmet expectations and their disappointment.

Hotel guest