Massimiliano Terzulli
Revenue Management Strategist
Revenue Team by Franco Grasso

About Massimiliano Terzulli:

Massimiliano Terzulli is Revenue Management Strategist and International Business Developer for Revenue Team by Franco Grasso. He’s helped hundreds of hospitality businesses achieve 20%+ yearly revenue growth in competitive business markets. With a decade of prior experience as hotelier, he’s managed every hotel sales aspect as well as front and back-office operations. From 3 and 4-star hotels to luxury resorts like Relais&Chateaux and Carnival cruise lines, he consistently excelled at controlling costs, ensuring quality and reputation, and maximizing profitability.   

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ARTICLES

Revenue management can sell a 3-star hotel room for 1000 euros a night: here’s how  

There’s no limit to the rack rate if the demand is there. Revenue managers use data to predict market rates, not feelings.  
price tags

Your hotel dynamic pricing guide: an overview of all price tags

Ready to boost your hotel’s profits? It starts with dynamic pricing. You can adjust for other factors with the correct bottom and starting prices.
Room rate profitability

The revenue management guide to room rate profitability

Revenue management isn’t siloed, it needs to look at data across departments and understands the context for those numbers.
Hotel cash flow tips

How hotels can skip OTA pre-authorizations and go direct

Many hoteliers don’t fully understand the importance of pre-authorizations in their overall revenue management strategy, here's what you need to know.