Evok Collection announces the appointment of Francesca Tozzi as General Manager of Brach Roma. In her role, she will lead the opening of the hotel, scheduled for April 2027.
A recognized luxury hospitality professional, Francesca Tozzi brings more than 25 years of experience in Italy and internationally, with expertise in hotel openings, repositioning projects and managing luxury properties. Before joining Evok Collection, she spent more than four years leading Six Senses Rome, overseeing the property’s 18-month pre-opening phase and its launch in 2023. Her previous positions include General Manager of Capri Tiberio Palace, Hotel Il Pellicano and Villa La Massa, following an earlier career with Four Seasons and Villa d’Este.
Her experience combines team leadership, operational excellence and guest experience, with an extensive understanding of all areas of hotel management, from food and beverage to commercial development and overall property performance.
As General Manager of Brach Roma, Francesca Tozzi will oversee every stage of the hotel’s pre-opening, from building and leading the teams, to implementing operations and shaping the guest experience. Her appointment marks an important new chapter for Brach as the brand continues its international development. Following Paris and Madrid, Brach Roma will open in April 2027, offering a new interpretation of the Brach identity created in dialogue with Rome, its energy and its way of life. From Paris to Madrid, and soon Rome, Brach continues to develop properties deeply connected to their destinations. Each has its own personality while sharing the same spirit: vibrant places where hospitality, gastronomy, culture, sport and wellness come together.
