Hotel Heron, an Aparium hotel known for its thoughtful design and connection to the local community, has announced its transition to Curio Collection by Hilton, a global portfolio of individually remarkable hotels hand-picked to immerse guests in the world’s most sought-after destinations. The 134-room property will retain its distinct character as it continues to be managed by Aparium.
As the second Curio Collection property in the DMV region, the launch marks an exciting evolution for Hotel Heron, blending its neighborhood-driven ethos with the global reach of Hilton’s hospitality platform. As part of Curio Collection by Hilton, the hotel will offer guests unparalleled access to Hilton Honors, Hilton’s award-winning loyalty program, which provides members with exclusive benefits such as Digital Key, flexible payment options using Points, exclusive member discounts, free Wi-Fi and more.
“Since opening, Hotel Heron’s sense of place has been rooted in Alexandria’s vibrant community and creative energy, that comes to life through our thoughtful culinary offerings and impactful lifestyle programming,” said Matt Karow, General Manager of Hotel Heron. “Joining Curio Collection by Hilton gives us the opportunity to bring that story to a wider audience while preserving the authenticity that resonates with locals and loyal guests.”
Located in the heart of historic Old Town Alexandria, Hotel Heron offers guests the opportunity to see the beloved neighborhood from a modern vantage point. The chic, hotel is revered for its sophisticated design, dynamic community-focused programming and inspiring culinary concepts, which include: KILN, a signature ground-floor restaurant serving hearth-inspired Mid-Atlantic cuisine; Francis Hall, a cozy craft cocktail bar hidden in the heart of the hotel; and Good Fortune, the only rooftop experience in Alexandria with unobstructed views of the Potomac.
“Hotel Heron’s charm and culturally connected programming embody the kind of guest experience Curio Collection aims to deliver,” said Brooke Thomas, brand leader, Curio Collection by Hilton. “As a Northern Virginia based company, Hilton is always excited to expand in our home market, especially with brands like Curio Collection that celebrate the bespoke stories of a destination. We’re thrilled to continue that momentum with the addition of Hotel Heron.”
