Modern travelers are no longer satisfied with ticking off tourist hotspots. Instead, they’re seeking authentic experiences that connect them to the culture, rhythm, and everyday life of the cities they visit. Responding to this shift, Radisson Blu, the upper-upscale brand from Radisson Hotel Group, has unveiled ‘Blu Detours’, a new initiative to help guests explore destinations differently.
From curated running routes and cycling trails to insider neighborhood guides to partnerships with local creators, Blu Detours invites travelers to step off the beaten path and discover the soul of each city. It’s a fresh take on the city break at a time when travelers are craving depth, discovery and a sense of place.
Two Ways to Detour
Whether travelling for business or leisure, Blu Detours provides inspiration and creative routes through two concepts: Active Detours and City Detours.
- Active Detours: Running routes and outdoor activities that combine physical activity with destination discovery. Routes are designed to pass key landmarks and lesser-known areas, allowing guests to integrate exploration into their daily routine.
- City Detours: Self-guided itineraries focused on walking and neighborhood exploration. These routes highlight local cafés, markets, independent shops, and cultural areas that reflect everyday city life.
“Every destination has its own rhythm and story,” says Cristina Serra, Global Senior Vice President, Brand & Experience, Customer and Marketing Strategy at Radisson Hotel Group. “Blu Detours invite guests to go beyond the ordinary, to connect and discover that uniqueness. It’s about moving with purpose, embracing local life and truly feeling the difference.”
Detours across Europe
Perusing the historic streets of Edinburgh: Run, ride and discover (Active Detour) and Scottish Summer Stories by @Travelmonster.nl (City Detour)
At Radisson Blu Hotel, Edinburgh City Centre make use of the hotel’s central location on the Royal Mile. Guests can follow running and walking routes that pass landmarks such as Edinburgh Castle, Holyrood Palace, and Arthur’s Seat. City Detours introduce guests to lesser-known streets, independent shops, and local cafés, offering an alternative view of the city beyond major tourist routes.
Exploring Lanzarote’s landscape: Tee-off, trek & pedal (Active Detour)
Guests visiting Radisson Blu Resort, Lanzarote can access Blu Detours centered on outdoor activity and nature. The resort is located close to two 18-hole golf courses, well-known volcanic hiking routes, and coastal cycling paths connecting Costa Teguise, Arrecife, and surrounding areas. On-site bike rentals and route recommendations support guests looking to explore the island through physical activity.
Experience Bergamo’s soul beyond the map: Walk, wander and eye in wonder (City Detour)
Radisson Blu Hotel, Bergamo ChorusLife offers City Detours focused on walking-based exploration. Guests are invited to step beyond the guidebook and uncover Bergamo’s historic areas such as Città Alta, Piazza Vecchia and panoramic viewpoints, as well as local artisan shops and quieter residential neighborhoods.
Slow down and savor Lyon: Sit and watch the world go by @danjdickman featuring @winedinecaroline (City Detour)
At Radisson Blu Hotel, Lyon, perched high in the landmark Tour PartDieu – Blu Detours focus on the city’s cultural and culinary heritage. Suggested routes include Vieux Lyon’s historic traboules, Parc de la Tête d’Or, and traditional bouchons, all easily accessible from the hotel’s location.
An invitation to explore differently
Radisson Blu’s Detours encourage guests to slow down, move with purpose, and connect more deeply with their surroundings. The initiative is expanding across Radisson Blu properties globally, making it accessible to travelers everywhere.
