Equity Residences today announces the debut of its new online booking platform, available at https://equityresidences.com/vacations/
The website offers discerning travellers direct access to a curated collection of upscale vacation homes, with elegant interiors, premium amenities, and bespoke guest services — all designed for those seeking more than a typical hotel stay.
By offering a portfolio focused on luxury, curated homes located in the world’s most coveted and prestigious vacation destinations – combined with a streamlined direct booking experience – Equity Residences is essentially a next-generation option for travellers who value consistency, quality, and transparent pricing.
Direct booking allows guests to work closely with the Equity Residences team to benefit from direct-to-consumer pricing and to avoid paying added fees associated with using major online booking platforms. For example, a comparable weeklong stay in a 5- Bedroom Mykonos Villa that overlooks Agean sea and has a full – sized swimming pool is listed at $20,606 on a major rental platform, while it is available for $19,510 when booked directly, with fewer additional charges. The villa is the part of the Equity Platinum Fund 2 diversified portfolio of luxury vacation homes that covers destinations from the Big Sky, Montana in the Western United States to Greece in Europe.
Third party platforms typically apply booking fees and additional chargers that are largely hidden on both customers and hosts. Thus, the company’s direct channel offers better cost control for guests while allowing Equity Residences to manage its own pricing, brand presence, and customer experience more efficiently.
The service provided includes full property management, concierge-level guest services (housekeeping, travel logistics, local recommendations, and more), giving renters vacation-home convenience without the usual maintenance burden. Equity Residences homes adhere to the universal levels of high standards that make this option easy to choose for discerning travellers.
Both investors in the company’s co-ownership luxury vacation funds and non-investors can use the site, giving Equity Residence’s an offer that is competitive with incumbent vacation rental giants.
Equity Residences’ Head of Investor Relations Marina Salley says: “With our new rental website, Equity Residences can more intentionally shape our brand, deliver transparent direct-to-consumer pricing, and provide a more seamless service experience by connecting renters directly with our Concierge team—all while ensuring cost efficiency. As we continue to grow, we are committed to expanding our portfolio of luxury properties, with Europe as a key focus for our next phase of acquisitions.”
Platform highlights include:
- A carefully curated selection of luxury villas, residences, and top holiday homes
- Transparent nightly rates, real-time availability, and secure online booking
- High-resolution photography, amenities listing, and detailed property descriptions
- Dedicated guest support and concierge-style services to ensure a premium stay
The new platform aligns with ongoing growth in the premium rental category and supports Equity Residences’ expansion into direct consumer booking.
The launch comes at a time when demand for online travel booking continues to grow. Recent industry analysts estimate that the global online travel booking market will reach more than $700 billion in 2025 and could grow to over $1.7 trillion by 2034 at an annual rate of about 10 percent. The vacation rentals segment is experiencing similar momentum, with forecasts indicating it may rise from roughly $175 billion in 2024 to nearly $400 billion by 2032.
These trends highlight a shift toward digital first booking habits and a rising preference for private, well managed holiday homes over standard hotel stays. Platforms that provide high quality properties with reliable service are particularly well positioned to benefit from this growth, placing Equity Residences’ new booking site in a strong position for continued expansion.
