The Meruelo Group today announced the appointment of Ronn Nicolli as Chief Marketing and Experience Officer, where he will oversee brand strategy, marketing, and guest experience initiatives across the company’s portfolio of properties and products, most notably SAHARA Las Vegas and Grand Sierra Resort and Casino in Reno, NV.
In this newly created role, Nicolli will lead the development and execution of innovative marketing and experiential strategies designed to elevate the Meruelo Group’s hospitality and entertainment brands, deepen customer engagement, and drive growth across multiple markets.
Nicolli brings extensive experience in lifestyle marketing, branding, and hospitality leadership. His appointment marks a continued investment by the Meruelo Group in expanding its creative and experiential capabilities across a diverse portfolio of holdings.
