Aynur Mamedova brings over two decades of experience in marketing and communications to her new role as director of communications at Rosewood Abu Dhabi. She has a passion for hospitality, deep-rooted in storytelling, and meaningful connections with guests. From leading high-profile pre-opening campaigns to shaping the brand narratives of internationally renowned luxury hotels, her career has been defined by her ability to blend creativity with strategy, an approach that enhances Rosewood Hotel’s “A Sense of Place” philosophy.
Before joining the luxury five-star Rosewood Abu Dhabi, Mamedova served as director of marketing at Waldorf Astoria Kuwait, where she played a pivotal role in positioning the hotel as a market leader, launching innovative F&B concepts, building strategic partnerships, and driving record-breaking social media engagement. Her expertise extends to luxury hotel openings, having spearheaded pre-opening and marketing strategies for Four Seasons Hotel Kuwait, Four Seasons Hotel Baku, and Waldorf Astoria Seychelles.
As a leader, Mamedova is guided by the philosophy of empowering others, by creating an environment which fosters creativity to encourage bold ideas. Mamedova believes in a collaborative approach, where communication is transparent, purposeful, and innovative. In her new role, she will oversee media relations, brand partnerships, and digital strategies, working closely with Rosewood Hotels’ global brand team to align local initiatives with the company’s broader vision.
With a career shaped by adaptability, and a relentless pursuit of excellence, Mamedova has a commitment to mentoring the next generation of communications professionals. Her appointment comes at a pivotal moment for Rosewood Abu Dhabi as the hotel continues to elevate luxury experiences in the region. With her leadership, strategic mindset, and passion for hospitality communications, Mamedova is set to make a lasting impact on the brand’s regional presence and guest engagement.
