Every destination holds a story, a unique narrative woven through regions, cities, monuments, and architecture, each reflecting the unique character of its place.
Around the world, travelers are increasingly drawn to immersive experiences that connect them deeply to the cultural narratives of the destination ౼ its people, traditions, and history. According to Skift, 82% of travelers say that engaging with local culture and community significantly contributes to fulfilling their travel experiences. Among upscale travelers, over 50% mention authentic cultural immersion as their key travel motivator.
Culturally immersive experiences can mean discovering millenary artistic craftwork, taking ahistorical tour of painstakingly preserved and restored places, connecting with a local community, or savoring the subtle flavors of the local cuisine. These experiences are about connecting with, valuing, and showcasing the uniqueness of a destination and its rich legacy that also contributes to the appeal for travelers.
With an unrivalled portfolio all around the world of hotels anchored in their surroundings and local communities, Accor is committed to fostering the strong connection between its hotels and their destinations and communities. Each with a unique identity, our hotels cultivate their singular essence, building a legacy over time connecting people and places and promoting authentic experiences and cultural immersion.
In our new video series, Accor (Unpacked), we explore the fascinating stories of a curated selection of hotels, told through the voices of their local teams. We highlight how they are stewarding and shaping their legacy over time to inspire and design the hospitality experiences of today and tomorrow.
The two first episodes of Accor (Unpacked) showcase how two vibrant hotels in France and Dubai honor their heritage and reinvent or build their legacy through authentic experiences and cultural immersion.
