China’s current status as the world’s largest outbound tourism generator and outbound tourism spender, makes it a key market and one that most hotel businesses simply cannot afford to overlook.
According to China Outbound Tourism Research Institute, in the first half of 2015 alone, China was accountable for as many as 61.90 million outbound visitors, representing an increase of 12% compared with the same period of 2014. And as far as forecasts go, Asian brokerage group CLSA estimates that by 2020 the number of outbound travellers originating from China is likely to hit the 200 million mark.
Europe and Africa received as many as 3.43 and 2.69 million mainland Chinese visitors respectively in 2014, the largest number on record according to the China National Tourism Administration. America and Oceania, also recorded encouraging increases from previous years, with 2.63 and 1.09 million Chinese visitors respectively.
Highlighting the undeniable value of the Chinese market to the tourism industry, hotel representation company, HotelREZ Hotels & Resorts is launching REZChina, an innovative new product aimed at helping independent hotels capitalise on this growing market.
Among other services, REZChina will offer hotels with a Chinese mobile-friendly and totally responsive website setup, including content translation by local Chinese and baseline SEO best practices; website hosting in Hong Kong or Mainland China with a dedicated IP server; account setup and upkeep on leading Chinese social media platform, Weibo; as well as setup and distribution to some of China’s leading OTA’s, including Ctrip.
Any hotels interested in finding out more about REZChina, or simply looking to get a better understanding of China’s outbound travel market and how to access it, are invited to register for a special webinar which will be hosted by HotelREZ’s Executive Director of Marketing and e-Commerce, Sharon Wimborne.
For now, the hotel representation company has published a new infographic, entitled ‘Chinese Outbound Travel: a visual guide for hotels’ which is available for download on the HotelREZ website.
Independent hotels interested in finding out more about REZChina should complete this enquiry form.
