Keeping up with the latest trends is essential. Serving as a guiding North Star, they can help you refine your approach and assess your hotel’s standing in the market
The FOMO effect: why your hotel can’t afford to ignore these booking trends
By understanding and implementing the latest booking trends influenced by FOMO—whether through transformative experiences, AI-driven personalization, or sustainability—you can not only increase bookings but also build a loyal customer base that values what your hotel offers.
How can your hotel ensure guests sleep well?
By focusing on sleep quality, hotels can greatly improve the guest experience and satisfied guests are more likely to return and recommend your hotel.
How to make your hotel a wellness tourism hub
According to the Global Wellness Institute, wellness tourism was worth $651 billion globally in 2022, and is forecast to grow to a massive $1.4 trillion by 2027.
Why focus on sleep amenities to grow a hotel’s wellness
Traditional sleep amenities include pillow menus, blackout curtains, blue light blocking glasses, herbal teas, aromatherapy, and sleep-inducing snacks like tart cherry juice. Sleeptech can significantly enhance these offerings, providing unique experiences that guests can’t find elsewhere.
A Swiss resort showing the link between wellness, length of stay and revenue per guest
Optimizing length of stay (LOS) as a primary KPI not only boosts immediate revenues but also builds a loyal guest base, ensuring long-term business success.
The top wellness trends for 2024
In recent years, the emergence of ‘wellness’ – a broader concept encompassing mental and physical wellbeing – has changed the way hotels sculpt their offerings to go far beyond the simple spa.
Sleep tourism now mainstream with the Global Sleep Symposium at the Equinox Hotel
Here’s why the upcoming inaugural Global Sleep Symposium at the Equinox Hotel New York on June 19th to 21st is a milestone that’s worth talking about.
Beyond accommodation: six exciting traveler preferences every hotel should anticipate
Hotels anticipating and incorporating trends – from experiential travel to influencers, health & wellness, medical tourism, culinary experiences, and the business of worship – set a new standard for the ultimate guest experience, moving beyond mere accommodation to become architects of unforgettable journeys.
Consumers booking wellness treatments on shorter lead time
New research from Journey reveals spa trends including changes to lead times, and cheapest and busiest days for spa breaks and treatments, highlighting opportunity for hotel spas to increase their revenue
