In 2017, more people are searching the web on their phones than on a desktop computer, and are five times more likely to leave a website if it isn’t mobile-friendly. Luckily, this process is not rocket science.
Is your website accessible to the blind and vision impaired?
Addressing the complexities of website accessibility regulations before becoming a target for ADA litigation is prudent.
How to measure your website’s ROI
While website metrics are not perfect, don’t rely on ‘hope’ marketing, especially in the digital age.
What all hotel owners need to know about SEO
Hoteliers who want to get more direct bookings must apply proven SEO principles to a site’s design and content so that its visibility in search engine results is greatly improved.
Ritz-Carlton website uses guest photos to promote immersive online experience
RitzCarlton.com enhancements facilitate exploration of destinations through immersive photography and video and through curated travel experiences, in addition to hotel and room displays which enable users to not only reserve the room they prefer, but the view they desire.
Psychology and hotel marketing
Once you learn how to speak to the emotions of your audience and use your online resources to showcase the benefits of staying at your hotel, travelers will engage with your brand more.
How boutique hotels can compete in the SEO game
Yes, major hotel groups can throw more resources at making their properties show up first in a potential traveler’s search results, but none-the-less there are some SEO strategies boutique hotel owners can use to stand out and drive more sales.
Ramp up now to make the most of Christmas 2015
It may be it tad early to hang the physical decorations, but your website should be ready now to reap the revenue rewards that Christmas offers hoteliers.
5 tips for increasing your hotel’s conversion rate
Your guests are on the Internet, but what will they think of your hotel’s website? Here are simple but effective tips to make sure you convert them when they digitally arrive.
9 tips for creating great content for your hotel’s website
Digital marketing content is how you present your hotel to the vast majority of the public, so it’s important to understand that your website is a major driver in creating perceptions and influencing people’s decision to book with you—or not.
