Start experimenting with social media because no one knows your business as you do. Communicate with your audience as with friends, and you will quickly understand what they need.
How the hospitality industry is embracing social media
With 2.3 billion active on social media, it is no surprise that online marketing, specifically social media marketing, is a hot topic in hospitality.ÊHere we look at just some of the ways media savvy hoteliers have embraced the channel and the interesting results they have seen. From Facebook, Twitter and Instagram to blogging, letÕs dive in and take a closer look at the ways you can adopt some successful strategies for your own property.
Marriott massive on Twitter too
Marriott has a whopping 416,000 followers on Twitter, more than double that of its closest competitors.
Sol House, a hotel brand designed for Twitter users: case study
Its Twitter-based customer relationship process generated an increase of 55% in bar profits, 95% customer satisfaction, and more than 1,800 followers, as well as a large number of mentions as a Trending Topic.
London: Most talked about travel destination on Twitter
London is the most talked about travel destination on Twitter, with the words ‘London’ and ‘travel’ tweeted together more than 630,000 times in 2015, 200,000 times more than the next most popular cities.
Driving bookings through social media
Each platform has its own characteristics, driving and targeting various consumer segments. Here are tips on how hotels can better engage customers on the most commonly used social media platforms.
Mandarin Oriental launches new social platform
Visitors to the site can share photos and share these via email or on Pinterest, Facebook and Twitter.
5 tips for your new Twitter profile
By Frederic Gonzalo: Here are five tips to keep in mind when updating your profile and managing it moving forward, both for personal and brand accounts alike.
Twitter: Major Developments for Hotel Sector
Twitter has announced the launch of a new targeting tool to run alongside TV commercials, resulting in 58% higher purchase intent among consumers.
