Assessing the merits of group versus transient bookings is not about determining which is “better” but understanding how to leverage each to its full potential.
Flattening reservation pace presents ongoing challenge for hoteliers
As North American hoteliers progress through the early months of 2017, the pace of new bookings is flat with new February reservation commitments at -0.8 per cent. However, average daily rates (ADR) for the first and second quarters of 2017 are showing signs of growth across all travel segments.
