Suppliers

The Hotels Network unveils new dynamic targeting rules, elevating website personalization to the next level

In a bid to empower hotel marketers with unparalleled flexibility and effectiveness in their direct channel campaigns, The Hotels Network (THN) has expanded its array of advanced targeting rules for its Personalization platform. These innovative enhancements represent a significant leap forward in hotel website optimization, equipping hoteliers with powerful tools to tailor user experiences and display hyper-relevant content at key moments in the online booking process.

The Hotels Network
Suppliers

The Hotels Network Unveils Industry-First Cookie-Free Personalization Suite

In response to the evolving digital environment, The Hotels Network (THN), a direct growth platform for hotels, proudly unveils its personalization suite that operates entirely without third-party cookies—a first in the industry. This groundbreaking development represents a significant leap forward in the realm of digital marketing, addressing the shifting landscape where third-party cookie usage is on the decline.

The Hotels Network
Suppliers

The Hotels Network is redefining direct channel traffic acquisition with Predictive Audiences

The Hotels Network (THN), a direct growth platform for hotels, has launched Predictive Audiences to boost Return On Advertising Spend (ROAS) for hoteliers. Powered by AI and hospitality-specific algorithms, this innovative tool makes it possible to optimize retargeting campaigns, effectively bringing high-value users back to the hotel’s website. Predictive Audiences is redefining traffic acquisition by empowering hotels to fine-tune retargeting campaign bidding for guests that are more likely to convert or with higher spending, resulting in a CPA of up to 70% lower. 

The Hotels Network
Suppliers

THN unveils direct channel advent calendar for hotel marketers

This month, The Hotels Network (THN), unveiled its inspirational Hotel Marketing Advent Calendar, meticulously designed exclusively for hoteliers. Crafted by a team of direct channel experts, this calendar delivers 24 days of unique content aimed at amplifying direct bookings and hotel website conversion rates.

The Hotels Network
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