Global News

New Amadeus-IHG research explores the future of hospitality

New research study, Drivers of Change in Hospitality, explores the changes we can expect as guest insight, technology optimization and the ability to hyper-personalize take effect. Informed by over 7,500 consumers worldwide and industry experts, the study identifies three trends that the sector must respond to meet the needs of the consumer of the future.

The end of room types?
Insights

The suite life

Suites are gaining in demand as they provide guests with both private and public spaces, making them ideal for many lodging circumstances where a standard room would be awkward, informal or undesirable.

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