If you do the hotel marketing budget when you work on the marketing plan, you can determine segments with opportunity and create a marketing plan broken down by month that includes events, trends and seasonality.
Five strategies to improve your hotel marketing plan
Here is a list of five essential strategies to lay the foundations of a strong hotel marketing plan.
t4t Ð Talent for Tourism is back, the reference congress in the tourism industry
Second edition of the t4t – Talent for Tourism – a unique meeting between professionals, companies and touristic entities organised by Turijobs
The voice of money in your hotel
In the hotel business, we have three equal pillars. The guest, the colleague and the money. We need to realize that theÊthird pillar, the money, the owner, the P&L, the paperwork, whatever you want to call it, needs a proper voice. The right voice, a voice that speaks to the leadership and the highest purpose that a corner stone of our business warrants. Far too often the voice of the money is scary stingy or down right mean. If the paper is going to have a voice we want to ensure itÕs the proper one – the voice that will get and give equity with all of our constituents.
Understanding OTA marketing strategies
To market your hotel online and promote direct bookings, you need to understand the savvy OTAs with deep pockets your up against.
Strategy for Tourism – Second Edition [Digital Book]
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Nathalie Corredor named Hilton Worldwide Senior Vice President, Corporate Strategy
Prior to joining Hilton, Corredor spent much of her career working in Silicon Valley, most recently at Google as Global Head of Vertical Search Ad Development & Sales.
How personal is your hotel’s mobile strategy?
Hotels are at risk with innovation in consumer technology giving with one hand and taking away with the other, but a relevant, personalised mobile app can help hoteliers reconnect with their customers.
What really works in the hotel business?
According to the 4+2 formula for success in the hotel business, you need good strategy, execution, culture and structure, plus two items in the talent, innovation, leadership, mergers and partnerships categories to perform well.
