Catchphrases like “stay on brand” and “that’s very on brand” can be a bit insufferable and even cringe-worthy, but adopting the on-brand/not-on-brand thinking definitely has merit.
Catchphrases like “stay on brand” and “that’s very on brand” can be a bit insufferable and even cringe-worthy, but adopting the on-brand/not-on-brand thinking definitely has merit.