Six surefire ways to drive home a brand that resonates with guests and sets them apart in an increasingly competitive landscape include defining your unique value proposition, consistency, impactful design, telling stories that move and inspire, leveraging digital marketing, and always keeping guests first.
The art of storytelling through mobile ordering in hotel restaurants
By leveraging the storytelling potential of digital platforms, hotel restaurants can create immersive and memorable dining experiences that leave a lasting impression on their patrons, fostering loyalty and setting themselves apart in a competitive hospitality landscape.
Robotics, hotels and storytelling
New research sheds light on how such service robots influence customers’ brand experience – a critical determinant of hotels’ growth and profitability in today’s highly competitive market.
Luxury hotel marketing: 5 key strategies to succeed
Your luxury hotel marketing strategy must tell a story that shows your customers what sets you apart and makes the experiences you offer unique. Importantly, you must actively target a distinct group of customers and ensure your messages appear in all the right places.
Wanderlust meets purposeful travel with a voice
Marriott Bonvoy partners with The Washington Post Creative Group to identify a new generation of travel storytellers.
The 5 P’s of storytelling for hotel & lodging properties
A standout story ensures that you’re attracting your ideal guests online, setting proper expectations for your on-site experience, and giving guests a great story to tell their friends and family about.
How to transform your hotel’s marketing with storytelling
To compete with non-traditional accommodation businesses, you need to create stories that will make travelers believe that your hotel can offer an interesting, one-of-a-kind experience.
Use your hotel’s stories to stand out
Want to differentiate your property in a powerful way? Incorporate the vibrant and colorful stories of everyday hotel life into your marketing.
