Sojern, travel’s leading performance marketing engine, has announced the opening of its new office in Dublin focused on servicing the European market with its RevDirectÊoffering, a multichannel, pay-for-performance, direct bookings solution for independent hoteliers. Sojern brings its specialised data set of 350 million global traveller profiles, including billions of predictive travel intent data points to target travellers across multi-channels.
Six tips to help hoteliers craft content that converts
Content on your hotel website is one of the most important factors in driving conversions but, chances are, it’s also one of the most overlooked.
How to tackle booking process abandonment
In order to decrease your booking process abandonment, here are three simple suggestions any hotelier can implement to make the booking process friction-free.




