Instagram is an increasingly popular social network and an excellent communication channel with an emphasis on visual sharing. Here are some tips on how to get started as a restaurant owner and make the app work for you.
Marketing your hotel to the digital traveller
Reliance on digital devices has only accelerated during the pandemic, so travel businesses must be able to reach their potential travellers through engaging mobile content. But which online and digital channels should you use? Here is a simple beginners’ guide to a range of online marketing channels you need to consider in your quest to attract the digital traveller in 2022.
How to promote your hotel on social media during slow seasons
Social media is immediate, palpable, entertaining and a great way to showcase your property. The sooner you connect with people longing for a much-needed weekend getaway or extended vacation, the better.
UNWTO and Instagram join forces
UNWTO and Instagram have joined forces to produce a ‘Tourism Recovery Playbook’, and so help destinations and business harness the power of digital and visual storytelling to reach new audiences and return to growth.
How to tailor your hotel’s social media presence to entice the right demographic
More people from more age demographics are using social media, especially when it comes to booking travel — but not everyone uses it the same way. Learn how your hotel can engage the right age group with the right content on social media.
Five essential social media strategies to help increase guest bookings
By taking the time to properly do your research on how to appeal to various demographics and steadily introducing these five social media strategies, you will start to see your hotel’s direct bookings subsequently increase.
UNWTO and Facebook to support members states
UNWTO and Facebook have partnered to help global destinations make use of the power of digital marketing as they look to welcome tourists back safely.
Luxury hotels urged to enliven social media offerings to tap into Chinese consumer market
The most effective kind of luxury tourism today is “aesthetic”, “escapist” and “immersive”, and this can be realised through the right social media strategies.
How to find the best social media platform for hospitality marketing
Start experimenting with social media because no one knows your business as you do. Communicate with your audience as with friends, and you will quickly understand what they need.
How to use Facebook to improve your hotel’s digital marketing
By fully leveraging the features of your existing tools, you’ll improve your hotel’s digital marketing so that you capture as much business as possible with your existing budget. Here’s what you need to know — and what you need to do right now — to optimize your spend on one of the most widely-used marketing platforms.
